Since 2017, the Welwyn Garden City BID team has been dedicated to supporting local businesses and enhancing the town centre. From delivering money-saving initiatives and improving public spaces to hosting signature events and leading promotional campaigns, we work continuously to raise the profile of our vibrant town centre and help it thrive. See below just some of the ways we continue to support town centre businesses: 

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• Promotion and marketing 

• Networking opportunities 

• Recruitment support 

• FREE recycling scheme in partnership with KP Waste, saving businesses money every year

• Shop Watch - town centre radio scheme to protect employees and profits

• Business support and signposting to opportunities via our newsletters 

• Attending partnership meetings to keep updated with town centre development and news. 

• Providing a voice for our Wonderful town centre and its future

• Investigating ways to generate additional revenue and support via partners and sponsorships 

Events and activities 

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• World Food Festival (Annual) 

• Screen On The Green (Annual) 

• WGC Vintage Festival (2021, 2022, 2023) 

• Christmas Lights Event (Annual) 

• Women's World Cup Final (2023) 

• Summer of Sports - Wimbledon (2024)

• Summer of Sports - Olympics (2024)

• Oaktoberfest (2019)

• Welwyn Garden City Garden Fair (2019) 

• Street Food Heroes (2022, 2023, 2024, 2025) 

• Vegan Market(2022, 2023, 2024, 2025) 

• Woody & Kleiny pop-up shops (2022)

• Easter Fun Days 

• Halloween Spooktacular (2019)

• Garden City Lights, Centenary Celebrations (2019)

• and many more..... 

Business-Funded town centre enhancements 
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• Award winning Floral Displays 

• Anglia In Bloom, Gold in Best BID town (2019, 2023, 2024, 2025) 

• Britain In Bloom, Silver Gilt in the BID category (2024) 

• Christmas Lights Trail (recognised and celebrated as one of the best FREE displays in Hertfordshire

• (BBC Three County Radios) 

• Recognised business awards 

​Raising the profile of Welwyn Garden City town centre 

Identifying a brand that businesses and residents celebrate and are proud of:

WONDERFUL WELWYN GARDEN CITY 

• Create an online presence across all WonderfulWGC social media channels (total following over 30,000) 

• Develop a website that promotes town centre businesses, events and campaigns

• Support businesses with advertising and promotion via all the WonderfulWGC channels

• Support businesses with recruitment via WonderfulWGC channels  

• Celebrate and promote WonderfulWGC with local press and radio coverage

Design and produce a editorial magazine to promote Welwyn Garden City as a destination featuring businesses, events and services available within the town centre to|morrow magazine (2018, 2019, 2022  
Design and develop the Welwyn Garden City town centre discover guide. A guide that celebrate and promotes businesses, events and the history and heritage of our town centre. (2023, 2024, 2025)