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What is a Business Improvement District (BID)?

A Business Improvement District (BID) is a business-led and business funded body formed to improve a defined commercial area.

A business improvement district (BID) is a defined geographical area within which the businesses have voted to invest collectively to improve their trading environment. 

The lifetime of a BID is covered by regulations and is set at no more than five years. 

A not-for-profit company is set up and run by the businesses in the area and is responsible for ensuring that the aims and objectives of the BID proposal are delivered. 

There are over 320 BIDs in the UK.

For more information about BIDs, please click here>>

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Objective 1: 

Celebrate Wonderful Welwyn Garden City. 

Promote the strengths and develop the profile of Welwyn Garden City and all it has to offer to increase positive perceptions, loyalty and pride in the town centre. 

Objective 2:

Enjoy a vibrant and sustainable Welwyn Garden City.


Provide a vibrant, safe and positive experience for visitors and workers in Welwyn Garden City to enjoy, exploring new sustainable opportunities with key businesses and partners. 

Objective 3: 

Invest and grow Welwyn Garden City. 

Encourage growth, development and investment which complement and build on the strengths of Welwyn Garden City. 

Contact WGC BID

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